OfferLab Review 2025

Video Transcript: Russell Brunson Explains OfferLab

Russell Brunson: Hey, what’s up everyone? This is Russell, and I want to talk to you guys today about the OfferLab launch that’s happening in less than a week. I want to make sure you know the dates, the times, everything in your calendar. And on top of that, I want to talk about the prizes – like what is it you’re going to win?

Obviously you’re going to win cash and money. You’re going to be winning all sorts of other insanely cool prizes. But for the top 10 affiliates, we’re doing something very, very special. It’s something I’ve only done ever with my Atlas Groups that pays $250,000 a year to be part of that group.

We do a two-day mastermind at my penthouse downtown Boise, Idaho. It’s the best – it’s literally the best view in all of Boise. And so for the top 10 affiliates, we’re going to do a private two-day mastermind at the penthouse, and it’s going to be insane. So I’m teasing you with that.

But first I want to make sure you know what’s happening, when it’s happening. I want to show you guys the funnel. I’m going to show you guys the number one question people have about the $500 upgrade – like should they be doing it, should they not be doing it. Prizes and a bunch of other cool things. That’s what I’m going to cover right now in this video.

I’m going to be posting this in School, so if you’re watching this on School right now, down below in the comments, say “What’s up, Russell?” I’m going to be there all week answering questions, figuring things out. Like if you have anything come up, let me know.

I’m also going to have a link down below that pushes – Tyler Ricks on my team is going to be showing you guys a list of all the affiliate prizes. You can go deep on those as well. But that’s kind of the game plan.

So here is the calendar, what’s going to be happening in the next 30 days of all of our lives. Those of you guys who participate and you play full out, you understand how this game is played – the next 30 days could be the most important of your entire marketing and business career. And I’m going to explain why as we’re going through here.

Okay, first off, as you probably are aware, our very first video in the pre-launch series goes live next Tuesday. So I’m making this video today as of Tuesday the 19th, depending when you’re watching it. But one week from today is when video number one goes live, okay?

Now, those of you guys who haven’t been in the product launch world for a long time don’t understand all the things. I’m going to walk you through what the funnel looks like and when everything kind of shows up. But just so you understand, like in one week from today, it’s the most important day. Video number one is going live. So put that on your calendar knowing that like that is the date that everybody – like me, you, everyone – needs to be promoting.

Now most product launch promotions, a lot of people don’t promote video one, two, or three. But I’m going to explain in this video why it’s so essential that you do. Because if you get people to register here, they’re locked in, they’re hard-coded to you. Like that person – it’s very, very important. And so I’ll explain that here in a little more detail. But that’s the very first thing. Understand the 26th is video number one goes live.

A lot of you guys are like, “Well Russell, when do I need swipe files? I need ads, I need examples and all that kind of stuff.” So the good news is Friday – before we leave office on Friday – we will be giving you guys a whole bunch of swipe files, emails, like all the stuff you guys need to be able to promote. So Friday you guys will have everything here. Then we have Saturday, Sunday, Monday, and then Tuesday – boom, everyone can start promoting together, okay? So that’s what’s happening.

Now I’m going to jump real quick to the next page. I’m going to explain what the funnel looks like, and I’ll come back to kind of see where each of these different pieces in the funnel, where they fit and how they all fit together, okay?

Alright, so this is what the funnel looks like. So all of us will be promoting basically a registration page, and the registration page is about OfferLab. There is a really cool, insanely cool trailer video that’ll be going right here, and someone’s going to come and register for it.

And when they register, they’re going to let us know like are they an offer owner, are they an affiliate – we understand there’s two different segments. When they register, they’re going to be automatically added – let’s see, how do I put this – they’ll be added to our Zoom webinar that’s happening on the 3rd, okay? I’ll come back to that in a minute, but that’ll be happening as soon as they register. They go there, okay?

After they register, the next page is we’re going to be making them a very cool VIP offer for $47. You’ll be getting 100% commission on the $47 VIP offer, which is really cool. That way me and you and all of us don’t spend a lot of money to get people in here. You get 100% commission on a $47 offer for VIP.

And then from there, then it takes them over to the actual product launch pages. So this is what the product launch page looks like. There’ll be OfferLab logo here, and there’s video 1, video 2, video 3, and then video 4 is the actual webinar.

And so that video number one is the first thing they’re going to come watch. They come here and they will see there is the video. We’re going to watch the first video. I just saw the first cut of it. It is insane. You guys are going to freak out when you see it.

Watch video number one. On the side will be comments. Everyone’s going to be blowing stuff up. There’s going to be 10,000+ comments over here, and everyone’s going to be social proof, excitement, engagement, all sorts of stuff.

And at the bottom here is going to say, “Now that you’ve watched video one, go and create your free OfferLab account,” okay? Now again, when you register this, these people are all hard-coded to you. So when they create their OfferLab account, it’ll then be your affiliate link in there. It’ll drive them back over through. They will create their free account here, and then upsell number one, then as you guys know, is the $500 offer, okay?

Now, we’ve been doing testing, and right now this offer is converting like crazy, okay? And so I’ll come back to kind of what that is. That’s what the funnel actually looks like, okay?

And so everyone will be promoting the squeeze page, put them through this process. They watch video number one, and then video number two will go live. Everyone promotes a new version of the squeeze page. The link will be the same, but the squeeze page will change, talking about video number two.

Everyone promotes that, and you go and watch video number two. People comment, they go create their OfferLab account. Then video number three comes out. People – everyone promotes that. People see video number three, they watch the video, they comment, and then they go and create their OfferLab account.

So what’s happening is through this whole entire process, you’re hard-coding people into you. So here’s you. Everyone who you refer to this process, they create their OfferLab account, they are with you forever. It’s like having a parent and a child, right? I’ve got five kids. Those five kids are mine forever. Same thing for you – like you’ll be the parent. Someone comes and registers, they become your children. And anything that they ever sell on the platform, you get paid royalties on, okay?

That’s the big insanely cool thing, including the $500 offer. You get 100% commission on the $47, 100% commission on the $500 offer, right? And then on top of that, when they promote things, you get paid a royalty, like a merchanting fee on every single one of the commissions. So I’m not going to go deep on that. I just want to explain that’s what the funnel looks like, okay?

So let me come back now to the launch calendar so you see how it works, okay? So again, what’s going to happen is you’ll get all of the swipe files on Friday, Saturday, Sunday, Monday happens, and Tuesday. The time this is going to go live is at 12:00 noon Pacific Time PST, which I think is 3:00 Eastern Time, okay? So that is when this little page goes live.

So you get ready, keep your emails, get everything ready. And as soon as it goes live, we’ll let everyone know, and then you just go promote, promote, promote, promote like crazy, okay? You want everyone to promote.

Now the reason why it’s so essential you promote here – not don’t wait till video two or video three – we want you to promote as soon as humanly possible. Because every single person that comes in here, it’s not like a typical product launch where we’re going to promote here, here, here, but no one can even buy anything till here.

When they come here, they sign up, they join VIP, you get paid commission. They pay the $500 upsell, you get paid commission. And then those people are coded to you. So anything they ever sell on the platform in the future, you get royalties on, right?

So that’s why it’s so important, like be the first in line. I’ve had friends right now who are going crazy recruiting, recruiting affiliates just because they’re trying to get them to create their OfferLab account so that anything they do in the future, they’re always getting paid royalties on. Like that’s why this is so important to make sure that you promote here as hard and as heavy as possible, okay?

That’s video number one, okay. Then on Tuesday, promote that. Wednesday, come back, you’re going to promote again and say, “Hey, go watch video number one.” When Thursday, go, “Hey, go watch video number one. It’s amazing.” And then on Friday – boom, video number two drops.

This gives everybody a new reason to promote all throughout the weekend. So video two hits, boom, we all start talking about it. We’re promoting it. This will go live at the same time, 12:00 Pacific Time. New video will be live 3:00 Eastern Time.

This will – the link you use will automatically – it’s the same link, just the squeeze page gets updated, and now it leads to video number two. So you talk about that and like everyone go watch video number two. It’s amazing. Go comment, go get excited. And then you send another invite. Everyone go watch video number two. And then on Sunday you send another video. Go watch video number two. Everyone’s watching video two. They get excited.

And then on the first, then boom, video number three drops. This one – I recorded that last week. It’ll probably make you laugh. It’ll make you cry. It’s powerful. It’s going to unite our community in the coolest way ever, right? That’s video number three. You put that out there Tuesday. You’re like, “Go watch video number three if you haven’t.” Everyone’s getting excited.

And as they’re registering for all these different things, right, they’re also being added for the webinar. And then on Wednesday is when the live webinars are actually happening, okay.

Okay, so let me explain that. So Wednesday, this is like – this is actual like D-Day, launch day. This is all happening, okay? So what’s going to happen is we have two separate webinars – one for affiliates and then one for offer creators, right? I believe the affiliate one will be first, and then the offer creators one will be second, right?

And so there will be two webinars. So everyone will try to get everyone to come to these. And ideally I want people to watch them both, right? It gives us two opportunities to sell them, two opportunities to see the vision, two opportunities to understand it. But they are different avatars a little bit. So the first one will happen. It’ll be 90 minutes long. And then after that, we’ll do the second one. It’ll be 90 minutes long. And again, we’re going to have people watch both of them, but that way we have two different opportunities to present the offer to them, which is going to be really, really cool.

At the end of it, then we’re going to push people into the $500 offer, okay? What’s going to be cool about this – you’re going to see, and we have so many cool things built in this, right? When someone comes here and they go through the funnel, literally they can buy the $500 offer. So you don’t have like – you’re not waiting for a week and a half to make money. Like you’re making money on day one and day two and day three. What’s happening, right?

And then they come on here, and everyone who already bought, it’s like, “I already bought it.” And now they understand how to use it. They’re going to be off to the races promoting, and you get paid the royalties and commissions on the future sales.

But then all the unconverted who didn’t buy the $500 thing here, when we push this, they’re all going to go and start buying. So we’re going to get more and more sales from all the leads you sent earlier. We’re going to get more people to go buy it again. And as you know, you get 100% commissions. All the $500 goes to your account. Stripe sends it directly to you. I don’t get to even be a middleman in the process, right? All the money comes to you, okay?

And then what’s going to happen – so that’ll be happening that day. We’ll have a special VIP thing at the end of it. It’s going to be insanely cool. But this day is going to be like the overlap day. And people are going to like just understand the platform. They’re going to love it. They’re going to be using it. It’s going to be amazing.

Okay, then we have a three-day event Thursday, Friday, and Saturday here in the office. A lot of you guys are actually coming and speaking, so thank you for our speakers. I appreciate you coming. And all the speakers are going to be talking about one of three things: either how to create offers, number one; number two is how to be an affiliate; or number three, how to drive traffic. So those are kind of three core offers.

What’s cool about this is every speaker has, I think – I believe 17 minutes. We’ve got like, okay, I think 10 or so each day, okay? And what’s cool about this is each speaker is going to talk about a topic about how to create an offer on OfferLab, or how to drive traffic to an OfferLab link, or how to – like whatever it is.

The speaker, 17 minutes. We come back, and then we’ll make a pitch again for the $500 thing, okay? Next person speaks, tons of value, then $500 pitch. Tons of value, pitch. So it’s like what’ll happen is like this event’s going to be amazing, but we keep pushing back to this core offer, this core offer.

And so all the people you sent through this process, they get – a lot of them will buy up during the sign-up process. And then during this thing, we’ll get tons more to upgrade. And then during this, every single day, more and more people upgrading, upgrading, upgrading.

So like inside your account, you’ll just keep making more and more money over time, which is really, really cool, okay? So that’s what the whole launch structure looks like. Obviously the event ends here, and we’ll probably do a big urgency and scarcity push that runs through – I’m not sure exactly yet when the deadline will be, Monday or Tuesday. I’ll say Tuesday.

We’ll have a like a close cart thing where a lot of the bonuses disappear. So we have one more thing, like to send emails to – the close cart emails, close cart emails, close cart. And we’ll close it down, and we’ll get a big surge coming through.

And then moving forward from this day on, then we transition to phase number two of the launch, which is really cool. So what’s cool about it – you’ll see like these two webinars that I am doing here, we’ve been testing these webinars. We’ve been doing case study groups, bringing people in, and we made a special version of the webinar for you, okay?

So what’s going to happen is we’re going to train you and actually give you the webinar. And then moving forward, this webinar will become your webinar. You can literally go through and you can do the entire presentation. You put it out there, and then you push people into OfferLab.

The coolest thing about OfferLab – OfferLab isn’t necessarily my platform, right? It’s our platform. It’s your platform. If you look at this correctly, it’s like, man, you’re bringing people to this platform. You’re training them how to sell on the platform. You’re training them how to become affiliates. Like when you’re doing that to this audience, they’ll go out there to sell, to perform, and you’re getting royalties off everything they’re doing, right?

So my job is for you to view this like this is your platform. You’re bringing people on, right? And as you bring people on, everything else good kind of comes from that. And so we created a custom version of the webinar specifically for you. We’ll train you on how to use it.

And then moving forward, what you can do – you can say, “Okay, next Thursday,” or next whatever it is, you can go and you can take the webinar we created for you. You can customize it, and you can run it to your own list, your own audience, and you can get more people to come in here. And then it just kind of keeps snowballing from there.

So this is the most insane launch of all time. It’s not like a big launch like we made a billion dollars overnight and you made nothing, right? We’ve seen a lot of launches like that recently where like, “Oh yeah, we made everyone else a bunch of money, but the affiliates made nothing.” That’s not what this is about.

This is not me selfishly trying to make me money. In fact, if you notice, I don’t get paid on any of the things inside the funnel, right? Like if we did a $50 million launch, I get zero dollars. But you guys will get $50 million. That’s what we’re talking about. This is actually built for affiliates, not for my own, you know, me to show you how much money I can sell, how much money can you guys actually make.

We crafted this in a way to make you as an affiliate the most amount of money humanly possible, okay? And that’s why this is different, why it’s unique, why you should care, why you should put the time and energy in. Because at the end of the day, you’ll actually make money as an affiliate, okay?

And on top of that, you also get a bunch of cool prizes. So I’m going to show you the prizes here in a second, but I’m going to explain one last thing so you understand. This is something a lot of people are confused – like how does the royalty part of it work, okay?

So when you send somebody to this funnel and they click on this right here and they go into create their account, okay? Create an OfferLab account, which is free, right? As soon as they do that, they are – it’s like a family tree, right? So here’s you, right? And they go sign up, and then these become like the leaves of the tree. These are like your children. Like all these things are these – all these different people.

Now when these guys go out there and they go on the platform, if they put their own offer on the platform, you get – well, actually let me step back. Let me explain how it works, okay?

When somebody first joins OfferLab, we have different tiers, right? So when you first join OfferLab, you’re a brand new beginner, and so you get 0% royalties on the people you bring in. But as soon as you go on the platform and you start selling stuff, right? You make your first thousand dollars or I think it’s 10 sales or something like that – show that you actually know how to use the platform – then we increase your commissions. We start paying you 0.5% for all offer creators, 0.5%.

So if I bring in an offer creator, they put the offer on the platform, anytime that offer sells, you get half a percent of that, okay? So they put an offer on it, makes a million dollars a year, you get half a percent of that, which I don’t know the math off the top of my head. Or if they’re an affiliate, they sell a million dollars a year through their affiliate link, you get half a percent of that for the lifetime of that account. As long as they’re there, you’re always getting paid commissions on it, right? And so that’s what’s happening there.

Now, over time, as you become a better and better affiliate, we increase that, right? So we might increase it from 0.5% to maybe – I can’t remember the exact numbers – but if you get to $100,000 in sales, we increase that to 1%, right? 1% on each of them. And then if you get up to like a million dollars, I think it’s 1.5%, 1.5%, okay? And so this is the goal to get to that.

Now what’s cool about the way this offer works is when you buy the $500 offer, what we do is we give you a training to help certify you as an OfferLab affiliate. We give you affiliate training to help you become a super affiliate. And by doing that, what we do is we bypass these other tiers. Instead of you having to earn your way from tier one to tier two, we bypass it, and we give you guys access to the highest tier, okay? So you’ll be making that highest percentage just by being part of this $500 offer, okay?

And so a lot of people have been asking me, “Russell, should I buy that offer? Should I?” Like yes, you should buy it, okay? First off, the training is insane. It’s going to teach you how to build funnels inside OfferLab, how to drive – how to create offers, how to drive – like it’s going to teach you how to be amazing on the platform. But number two is it automatically shoots you up to super affiliate status, and so you get paid higher commissions, right?

And so that’s what’s happening. Now when you’re at this tier, every time you send somebody to this funnel and they go and they sign up for it, if they sell anything, you get paid the royalties both on the offers they post and them as an affiliate, okay?

And so that’s why it’s so important to promote immediately and get people in, because those people are hard-coded – like they’re locked to you. They are part of your family tree forever, okay? And that’s why this is so powerful. So make sure if you haven’t yet, go get the $500 offer.

If you didn’t upgrade initially, if you log back into OfferLab, a lot of times it’ll pop up and say, “Do you want to upgrade now?” It’ll be there. If not, there’s a button on the side somewhere you can click and you can upgrade.

And so what else is cool is you’ll notice over time that your people you keep putting in here over time, they’ll keep upgrading. We have all these upgrading events to get them to upgrade. And whenever they do, that $500 is 100% commission that goes directly back to you.

Is that making sense? You guys getting this? You see why this is so exciting, okay? And so that’s why it’s so important to promote day number one, because you want to hard-code these people. You want to get them locked into you.

And then one other thing – I’m not going to go deep on this – we do have a two-tier affiliate program. So what that means is, again, you’re getting 0.5% and 0.5% for everybody you refer to the platform. When they refer people to the platform, you also get – if you bought the upgrade here – you get 0.5% second tier and 0.5% second tier. So that’s the other cool thing.

And so it just incentivizes you to do two things: to bring people on the platform and then train them how to sell. And so we structured it that way to get you as motivated as me, because I want this to become your platform. You think about this is your thing. You go out there doing webinars, bringing people in, all sorts of stuff.

Because if you execute this correctly, imagine you get 1,000 people or 5,000 or 10,000 people into this platform in the next year, right? Those people are all your army. When they’re making sales, you’re getting commissions on top of it. So that’s kind of what’s happening.

Yeah, so that’s those are the – that’s what the funnel looks like. That’s what the commission plan – again, if you have not upgraded yet to the offer, go and do it. It’s worth it because long term it’ll be way better for you. And you’ll get all the training to help you become a super affiliate, okay?

To wrap this up, there’s a schedule. Again, one week from me filming this, so Tuesday, August 26th, video number one drops at 12:00 Pacific Time. Make sure you are prepared, you are ready. Because if you get your emails out before the other people and they watch the video and they log in, then you’re the only person to get commissions on that person’s account, okay? Like you win. So make sure you get – you like get people to create their accounts under you ASAP, okay?

And then promote, promote, promote. Video two hits out – promote, promote, promote. Video three comes out – promote, promote, promote. And then Wednesday the 4th, we all get everybody on the webinar. It’s going to be so much fun. Webinar number one, webinar number two, getting people in, upgrading them.

And then we’ve got three-day event of just like – it’s like Home Shopping Network. Here’s some value, make a pitch. Here’s some cool value, make a pitch. And this gets people over the three days to make sure they upgrade into OfferLab. And then that’s the game plan. It’s going to be so much fun, okay?

Last thing is prizes. A lot of you guys ask me, “What’s the prize? What am I going to win?” So I kind of teased you at the very beginning. The top 10 affiliates, we’re going to do something insanely cool for you guys. Want to create an experience.

This is an experience that I’ve only done with one other group ever, and it’s my Atlas Group, my highest tier mastermind group. I have a penthouse downtown Boise. It’s the best view in Boise by far. And so we’re going to do a mastermind at the penthouse for the top 10. It’s – we can only hold 10 because it’s a real – it’s, I mean, it’s a nice penthouse, but it’s not huge. I can’t have 1,000 people there, right? So this is very – yeah, this will be really special. So that’s number one is a private mastermind for the top 10 people.

After that, we have tons of other prizes. Tyler Ricks is going to write exactly what they are, but a couple cool things. Like one of the things we’re going to do is just a contest. I think we have 20 of these here in the office. It’s these Bose headphones with ClickFunnels logos, the new 2.0 logo on it.

We’re going to be giving away – just for promoting and just getting people in here, we’ll do some drawings. We’ll be giving these away throughout the weeks. And so if you want one of these, all – even if you’re on the big list – you get five people to sign up, you get the opportunity, you potentially win one of these.

Then we have these other things, like these cool Ray-Ban glasses. Have you guys used these yet? These are my favorite thing in the world. You put the glasses on, and then if you want, I can go take a picture or something, click a button, takes a picture, syncs to my phone. I can make a video. I can be like, “Hey Meta, what am I looking at?” And it’ll actually tell me what I’m looking at. Like these are insane. So a lot of you guys are going to win Metas from us.

We’ve got Quest goggles. If you guys use the new updated Quests, these are insane. And a whole bunch of other really cool prizes. So I’ll put a link down below to where you can check out all the prizes. But that’s kind of the game plan.

So if you have questions, comments, let me know. Tyler Ricks is the one who’s running the day to day on the affiliate promotion. He’ll be the one that has the link to all the prizes. So go – if you have questions, hit him up anytime you want. He’s 24 hours a day, not sleeping right now, trying to make sure everyone’s on track. I’m working on the promotions, the campaigns, all the other stuff. But let us know, and we will make sure that we are running with this and getting you guys everything you need.

So grateful for you. Again, lock out this day. Make sure it’s on your calendar. And then know by this Friday, end of Friday, we’ll be giving you guys all the swipe files, sample ads, et cetera. Just a whole bunch of really cool stuff you can use to go get prepared and start promoting.

So it’s a lot of stuff. I’m excited. I hope you’re excited as well. Thank you so much. I cannot wait to pay you insane amounts of commissions. Because this offer and this launch is not about me. It is about you. It’s not about me making a bunch of money. It’s about you making a lot of money. That’s the way it should be. It’s the whole theme of OfferLab – collaborative selling. It’ll change the world as we know it.

So thank you guys so much. I appreciate you all, and I’ll see you guys during the launch.