This comprehensive OfferLab review reveals everything about Russell Brunson’s new platform. In this OfferLab review training session (Part 1 of 3), you’ll discover why this OfferLab review matters for your business. Through this detailed OfferLab review video, Russell demonstrates the revolutionary collaborative selling platform that’s disrupting affiliate marketing. This OfferLab review shows you exactly how to build complete sales funnels in under 30 seconds using OTHER people’s products – making this OfferLab review essential viewing for serious marketers.
OfferLab Review Video 1: Complete Platform Demo
📺 THIS 3-PART TRAINING SERIES INCLUDES:
- Video 1 (This Page): Platform Overview & Live Demo – How Collaborative Selling Works
- Video 2: Getting Your Offers Into The Marketplace – Step-by-step setup guide
- Video 3: The Insane Affiliate Commission Structure – How to earn recurring royalties forever
⚠️ Warning: The official launch is September 3rd, 2025, but early access affiliates are already positioning themselves to earn recurring commissions on EVERYTHING sold through their referrals. Watch all 3 videos to get the complete strategy.

Full OfferLab Review Transcript: Everything Russell Revealed
Hey, this is Russell, and I want to make a quick video explaining about our new platform called Offerlab – why we created it, why it’s important, and why you should actually care. So I’m going to walk you guys through it really quickly and then a quick demo. This is video number one.
OfferLab Review: The Birth of Collaborative Selling
So the reason why OfferLab is important is we’re creating something called collaborative selling through this platform covered in our OfferLab review. And the reason why, as you’ll see in this OfferLab review, is if you look back in the day when we got started selling 15, 20 years ago, all of us were doing partnerships together. We’re doing co-ops, we’re building different products together. A whole bunch of fun stuff happened. And then over the last decade or so, everyone’s kind of gone on their own, and everybody’s selling in their own segments, their own funnels, their own platforms, all sorts of stuff. This OfferLab review shows how we wanted to bring everybody back together. We want to make collaborating very simple and very easy through what you’ll learn in this OfferLab review.
A good example of this recently – we had someone else has a funnel they’re running. We wanted to insert our offer into it. So we were able to put our offer on their thank you page, but then none of their affiliates got commissions for promoting our offer, even though their traffic was coming through it. And it was just hard. We wanted to create something simple and easy. And so that’s what this whole idea for OfferLab came about, and it’s one of the coolest things in the world. According to ClickFunnels, the platform I founded, we’ve helped entrepreneurs generate over $12 billion in sales, but OfferLab training takes this to the next level.
How This OfferLab Review Teaches Funnel Building
So let me explain in this OfferLab review really quickly what this platform reveals, okay? So what happens, as you’ll discover in this OfferLab review, is when you build a funnel through the methods shown in this OfferLab review, instead of just building a funnel where you’re selling your product – here’s my first product, here’s my upsell, here’s my downsell, things like that – you can literally plug in anybody else’s offer into your funnel, okay? This OfferLab review shows you exactly how to do this.
So for example, in this one right here from our OfferLab training example, we built a funnel where the very first product we have in here is Anthony Morrison’s Webinar Fuel, right? Someone comes, buys Webinar Fuel, and then there’s an order form bump where you can buy the Fuel Suite Pro, right? $297 a month order form bump. And then after that, it takes you to page number two – there’s the order form, right? Then it goes to offer number two, which is this Delphi Clone Yourself app, right? So that’s the second offer – completely different person, completely different offer, but it’s a great upsell on the back of the webinar, as you’ll learn in this OfferLab training, right?
💡 KEY INSIGHT: You can build entire funnels using OTHER people’s products and earn commissions on every sale – without creating a single product yourself!
And then here is a whole different one, which is this one – that’s a teleprompter software as the third offer, right? So again, there’s three different offers. So me as an affiliate, after completing this OfferLab training, I can come in – I don’t even have to have an offer. I can go and just go, “Oh, I want to promote Anthony’s product and this one and this one,” and in less than 30 seconds, I built my entire funnel out and I can launch it, right? Which is very, very powerful. This is why OfferLab training is essential for modern affiliate marketers. As noted by Russell Brunson’s official site, collaborative selling is the future of online marketing.
Multiple Use Cases for Maximum Profit
So that’s kind of the first use case. Or number two is you as an offer creator – maybe you create a front-end offer, but you don’t have an upsell or downsell yet, right? You put in the front-end offer into OfferLab, you grab two other people’s upsells and downsells, and instantly you can start selling that fast, right? It just speeds up the whole process.
Maybe you want to do a partnership with somebody. You’re not figuring out, “Okay, whose Stripe account are we going to use? Who’s going to do the accounting? Who’s going to do…” Instead, you plug it into OfferLab, you build out the funnel, and all of the payments get split. Like the affiliate commissions get split out, the payments get broken between you and the person. It’s the coolest thing in the world.
So, and then at the end of it, after you create your funnel, it goes live. And then boom, the funnel’s all built out that fast. And then what happens when they hit the thank you page – the customer hits the thank you page – then it’s like, “Okay, here’s the first thing you ordered, the second thing you ordered, the third thing you ordered,” right? So it goes individually to each of the businesses.
Advanced OfferLab Review: Platform Integration
And what’s cool about this is that OfferLab is not a funnel – like it’s not the membership site, it’s not anything. So in fact, as this reveals, we don’t have any of those things as even features. And so what happens is you learn that you have to have either a ClickFunnels account or GoHighLevel or Shopify or whatever you want to fulfill your thing on. It doesn’t matter, right? We integrate all the different platforms. So you bring them in here through methods shown in this OfferLab review, and if someone buys something and that happens to be delivered on Patreon or on Shopify or GoHighLevel, then the thank you page, it gives them information how to go access the thing that they just bought, okay? OfferLab works with all major platforms. For more on affiliate marketing best practices beyond this OfferLab review, check out this comprehensive affiliate marketing guide.
And so that’s what’s so cool about this is it doesn’t matter what platform you’re using. All the platforms we use can work in OfferLab, alright?
The Affiliate’s Dream Scenario
So then this is how it works as an affiliate, right? So affiliate goes, puts together funnel, says, “Okay, I’m going to promote this thing,” right? “I don’t even know these people. Maybe I have these partnerships.” So first, “I want to promote Webinar Fuel. Number two, I want to do Delphi. Number three, I want to do this one,” right? And so again, three separate people, three separate offers. They think, “Okay, Anthony’s probably going to give me the best on the front end, so that’ll be my front-end offer.”
Then they go and they buy some ads, they drive traffic, right? Traffic comes in, and then Anthony gets his cut, and then the affiliate gets their cut, right? Then upsell number one – number two – the customer pays, the product owner gets their cut, affiliate gets their cut, all in real time, right? Then the person goes to upsell number three. The product owner gets their cut, affiliate gets their cut, and everybody gets paid. Everybody’s happy.
🎯 FACT: Affiliates get paid INSTANTLY on every sale, with automatic commission splits handled by OfferLab!
So that is what OfferLab is and how it works.
OfferLab Review Demo: Building Your First Funnel
Now I’m going to show you guys really quickly in this OfferLab review how to actually do this inside of OfferLab, because it’s really that simple with what this OfferLab review teaches, okay?
So step number one in this OfferLab review demonstration: You come to your dashboard, and the first thing you do is figure out what are the offers I want to go promote. You click on the marketplace, and you’ll see all these different offers in here, okay? So you find the offers through methods shown in this OfferLab review, you go through there, and the only step that takes any time is just getting approved, right? We want to make sure that you are approved by the offer owner as this OfferLab review explains.
So let’s say I want to go promote this right here. I click on it. I say, “I want to promote this offer.” Then I go and ask Lee here. I say, “Hey Lee, I want to promote it.” And then it’s going to message her inbox. She’ll see inside of her inbox right here and says, “Hey, Stones wants to promote your offer.” She says approved, and then boom, you can start selling.
So I would recommend immediately coming to the marketplace and going and trying to get approved for as many offers as possible, because as soon as you have your offers you’ve been approved for, building a funnel is so simple and so easy.
The 30-Second Funnel Build
In fact, let me show you how easy. I click on “Sell,” I say “Funnel,” I say “Create new funnel,” and then literally, okay, what do I want to sell first? I want to sell – let’s say I’m going to sell Steve Larson’s Capitalist Pig T-shirt. I click the button and boom, sales page is now done.
I come right here to order form bump. Now the one caveat right now is the order form bump does have to be the same vendor as the actual product. It’s a technical thing right now. In the future, we’re going to make it where you could add any order form bump. Right now it’s got to be the same person. So I’ve been approved by Steven for Secret MLM Hacks, so I’m going to make that the order form bump. Boom.
So now someone buys a Capitalist T-shirt, there’s a $997 order form bump. I probably wouldn’t use that in a real funnel, but just showing you how it works. And then after they buy that, then upsell one – let’s make Pedro’s Challenge Secrets. Boom. Now upsell one’s done. And upsell number two, let’s make Brian Tracy’s course and check that out. Everything, the funnel is literally done. How long did it take? Less than 30 seconds.
I click publish, publish on my OfferLab domain, grab a link, and I can now start promoting that right now. And we are ready to rock and roll.
So that’s how fast it is for you as an offer creator to go build really cool funnels with partners, as an affiliate. They can come in, they can grab your offer, someone else’s offer. They can build things really fast. There’s so many ways to monetize and make money here with OfferLab. It is insane.
What’s Coming Next…
But this is the first video. I want to show you just the concept – what we’re doing, why we’re doing, how the funnels work. Video number two, I’m going to show you now how to get your offer into the marketplace. That’s the next thing you want to know if you are someone who’s an actual offer creator. So that’s what’s happening on video number two.
And then the third video, I’m going to show you guys why it’s so important for you to promote this thing now, because there is an insane launch coming up. There’s some really powerful ways where you can get paid for every single person you refer.
💰 MASSIVE OPPORTUNITY: Get paid recurring commissions on EVERY sale made by people you refer to OfferLab – forever!
Imagine you bring somebody and you get them to put an offer on the platform. Imagine every single time that offer gets sold, you get paid a royalty on it, okay? Imagine every time you bring an affiliate into OfferLab, every time they promote anything, you get a royalty on it. I’ll talk about that in video number three.
🎬 Continue Your OfferLab Training:
Complete Your OfferLab Review Journey
Russell Brunson has paid out over $200 million to ClickFunnels affiliates. Now through this comprehensive OfferLab review, he’s launching OfferLab with an even MORE powerful commission structure. Early adopters who study this OfferLab review and act now will position themselves for potentially life-changing recurring commissions based on what this OfferLab review reveals.
The official launch is September 3rd, 2025 – but the smart money is using this OfferLab review NOW during the pre-launch phase to lock in their position and start building their referral network. Don’t wait to act on this OfferLab review!