OfferLab Review Bonus: Marketplace Setup Guide [Video 2 of 3]

REVEALED: This is Part 2 of Russell Brunson’s exclusive 3-part training series on OfferLab. After spending TWO FULL DAYS importing his own offers and learning from his mistakes, Russell shares the exact step-by-step process to get YOUR offers into the marketplace – including his genius workaround for free plus shipping funnels.

Training Video 2: Watch Russell’s Marketplace Setup Tutorial

⚠️ Critical: The more offers you have in OfferLab before September 3rd launch, the more money you’ll make. Russell shows you exactly how to import everything in minutes.

---

Full Training Transcript: The Complete Marketplace Setup Process

Hey, this is Russell. This is the second video about how to actually get your offers into OfferLab. I spent last week two full days importing all my offers. I had so much fun. I learned a lot. I learned some best practices. I learned some things I did wrong. And so I want to walk you through how to do it very simple and very easy, because the more offers you have in OfferLab, the more chances you have at actually making money.

Understanding Products vs. Offers

So let me walk you through how it works. When you get here, you go to the selling tab. This is where you start selling stuff. Top is the funnels, which I showed you guys earlier – how quickly we create a funnel. Now I want to go into the vault. This is where we start actually setting up our products, okay?

Now the first thing is there’s two steps. There’s products and there’s offers, okay? And we broke it down this way because products, you’re going to import all your products from whatever platform you’re using. So if you’re using ClickFunnels, Shopify, whatever you’re selling your stuff on, you can import all your products here, right? So import your products, and that’s step number one.

And then step number two is offers. So these are different because for a lot of you guys, like for me, all of my products are my offers there. It’s the same thing. But if you want, with offers you can bundle products. You can be like, “Hey, I’m going to do my DotCom Secrets book and my Traffic Secrets book and my Expert Secrets book and my Perfect Webinar,” and you can bundle it and make a new offer. So that’s the difference. So that’s why it may seem repetitive for some of you guys, like this is just a product and a product. Okay, so that’s how it works.

The Psychology of Marketplace Listings

And so this is the product tab. I’m going to pull in the marketplace so you can see as we’re going through this, like what we’re actually creating, right? So these are the offers in the marketplace that we’re setting up. So I’m going to click on Brian Tracy’s, and so what you’ll notice is all these different elements – like this image here, and then there’s this here and this here, and then down here like the actual product.

And so first time I did this, I did it all wrong, which took me like a full day. And then I went back and simplified it, and it was way easier. So first thing we’re doing is we’re adding the products in. The product is going to show up right here – what’s included inside this offer. And so this doesn’t matter nearly as much.

Now I’ll show you when you create the offer, you’re speaking directly to the affiliates who are going to be promoting the offer, right? So the title, the image here, this and this – these are all speaking directly to the potential affiliate coming to the marketplace, grabbing the offer. So that’s just the psychology. Think about it a little bit differently, right?

Step-by-Step: Creating Your First Offer

So the first thing is just the information about this actual product. It’s not super important because it just shows up down here. And so a lot of times it kind of works okay right now, but when you import the product, if you have descriptions and stuff, it’ll just pull it in from ClickFunnels or Shopify or GoHighLevel, whatever you’re pulling it in from. It’ll just pull descriptions in here. You can tweak it, you can change it. I threw some images in there, but it doesn’t matter nearly as much. It’s just getting the things in there, right?

So I had the offers, and these are the offers I got live in there as I was kind of setting up the first time. Then after you get the offers in there – and again, if you want to add more products, if you want to add more products, again, you can import it from other places as well. You go to ClickFunnels, it’ll just show all your products here. You can just go grab any ones you want, and it’ll import them in that quickly.

So if you haven’t connected yet, like if I want to import from Shopify or Patreon or these other ones, I’ve got to go there, add my username, password, and then it can import them in really quickly. So that’s just kind of first step is just add all your products. Keep dumping all of them in here as much as you want.

Live Demo: Building the Three Core Funnels Offer

Okay, then it comes back saying now I’m going to create an offer that’s going to go into the marketplace, okay? And so this is what the market – these what that’s what these look like here, okay? So I’m going to do a new one with you guys right now so you can kind of see the process from A to Z, and so you can kind of model me. So if you’re watching this, you can pause the video and kind of go step by step.

I’m going to go click right here and say, okay, create new offer. So what is it that I’m selling? So the funnel – the offer I’m going to create right now is this right here. It’s called Three Core Funnels, the book we have. So it’s called Three Core Funnels. So also called Funnel Stacking – Funnel Stacking: The Three Core Funnels.

Okay, and I’m going to click next, and it’s going to say, is this physical product or digital? So this one is a digital e-book, so click on digital and click over here. And boom, where is it? So I already – I’ve already imported this product, so I just come down here and look for Three Core Funnel Digital. Boom, we’ve got it. And then I can put a description or not. I’m just going to skip that step right now.

It comes here, simple pricing. So I’m going to do simple pricing. This is for us a seven dollar product, so I’m just going to say it’s seven bucks. No shipping, and that’s it. Very simple, very easy. Now I’m going to create the offer. Boom.

Setting Up Commissions (Up to 100%!)

Okay, now next step. Now the offers have all been created here, and there’s all these things that I’ve got to do now, right? I can go and say, okay, well, as you come down here, is there shipping? Yes or no? Is there commissions? Like, oh yeah, I’m going to add commissions. Okay, I’m going to pay affiliates. I’ll pay them, and we’re going to get this fixed. We can do 100% commission right now. It caps at 99, but within next week or so, it’ll be 100% commission, so you can do whatever you want. So I’m going to put 100% commission on seven dollar offer if they want it. You know, you set your privacy policies, all kind of jazz shows up in here. That’s kind of first step.

The Magic of Sales Page Integration

Next step then is going to the sales page, and this is what’s really cool, okay? So there’s a couple ways to do the sales page. What I’m going to do, I’m going to grab this right here, and I’m going to get rid of preview. I don’t know if you need to or not, but you just grab the actual page from your funnel, and you’re going to come back. And again, this works on all the platforms – so Shopify, GoHighLevel, whatever you want to do.

Click there, and it’s going to say, “Hey, do you want to – how do you want to do it?” So there’s an OfferLab templates AI-based. I don’t love it. It’s okay. It’ll go to your page, it’ll scrape, it’ll pull things in and put it in. It’s okay. But if you have a page where you’re already selling this, ideally you’re going to want to use the “Use my existing page.” This is insane. This is the coolest thing about OfferLab. I love it. I freak out every day.

The Simple Code That Changes Everything

Click on this, continue, and then you grab this little code right here. You’re going to go back to your page. So I’m going to go back to this page here. I’ve got to add this little snippet of code. So I’m going to go back into ClickFunnels – but again, you can do it in any platform, doesn’t matter, doesn’t have to be ClickFunnels, any platform.

I’m going to go to the page. I just go to the editor, right? And I’ve got to copy this code into the page. Now ClickFunnels, up here to find the header code, you click on here, click on show code, and there’s CSS header code. For the – click on header code, and I’m just come back here. I’m literally just going to copy this. Let’s click copy there, come back, and then I paste it here, and then I save it. And that is it.

Come back to this page. Now it’s going to keep checking. As soon as it detects that on the page, it’s going to redirect. Boom. As you can see, it says script is installed. So now I click the next button, and check this out – takes you to the OfferLab editor.

Syncing Your Buttons (The Easiest Part)

And then we go through, and what I now do is I’ve got to go – I’ve got to sync each of my buttons with the actual products. I click on here. Obviously here’s the button right here. I click on that. It says there is the button for the seven dollar offer. And I scroll down to the next button. This is literally the most simple thing in the world, you guys. It makes me so happy. Our team tried a bunch of versions. They came up with this one. I was like, this is flawless. It’s so simple, okay?

If you can do that, you’re done, okay? So do that right there. Boom. It’s saved.

The Genius Behind Dual-Function Pages

And then now what I want to explain is if I preview this page right now, right? So I preview the page, and the thing you need to understand – this is the same page. So if I’m already selling this on ClickFunnels, wherever you are, I add that code, and what happens when somebody comes to the page, it looks to see if it finds that code, right? The OfferLab code. They’re coming from an OfferLab link, say – in fact, you can see it’ll have a little question mark. But it comes over OfferLab, it’ll execute the JavaScript code, and it’ll replace all these buttons with a link to your OfferLab order form.

If it doesn’t see that, then the page stays the same, okay? And so if I come back here and I leave, I come back out – and again, this is the page right here. If you just come to this, like – so I don’t have to – like I don’t create a new page. I’m like, it’s the exact same page. So someone comes here from any other link right here, it runs just on my normal platform. Nothing changes. If they come from an OfferLab link, then it takes them through this version.

Optimizing Your Listing for Maximum Affiliate Appeal

Alright, so that’s done. Now I’m going to go to the listing. Now again, this listing is for – it’s going to be editing all the things that are going to show up on the listing page right here. So remember, when I’m doing this, I’m thinking like the person seeing this is not the customer. The customer is not coming to this page. The customer is going to my sales page. The person promoting it, potentially promotes – I’m using this listing page to attract affiliates, okay?

So let me walk you through exactly how I do that. I come back, and so first is the featured image. So instead of just having an image – it’s just a picture of you talking, whatever – I’m going to do something that’s going to speak to affiliates, right? So I come back here, and so I made this little image right here. Boom. And it says – I’ll pull it so you can see it from my desktop – “100% commissions on our number one best-selling book,” right? So speaking directly to an affiliate, okay?

They come here, introduction. So what is the introduction? The introduction is going to be this line of copy right here, okay? So I’m going to write something like, “Promote Funnel Stacking and get paid fat stacks of cash.” Just kidding, yo. I’ll edit this later. But yeah, so that’s going to be introduction.

Then I come down for the description, right? So description – I’m not going to describe the product. I’m going to describe why this is a great thing for affiliates, right? So what I’ve been doing on all of mine – in fact, let me pull one up real quick so you can see this, okay?

This is my 30 Day book. So you can see I got the top graphic there to help them out, introduction, and then here I have something at the very top, like “Affiliates, promote this, this is why it’s awesome.” And then down here I’m like, “Let me tell you more about the book,” and I just copy over description about my actual product, right? And so you had AI like go to sales letter, like “Write me a bullet, you know, write me a summary of what it is.” But the very first part, I’m focusing on getting the affiliates, right?

The Free Plus Shipping Workaround (Russell’s Secret)

Now I’ve got one caveat – one thing I want to show you, because this is something that I ran into when I was running my offers. How many of you guys run free plus shipping offers with a two-step order form? Okay, that was the problem I kept running into. So I’ll show you how we solve that.

So for example, let me come back to the things I’m selling in here. So Expert Secrets, for example, right? Expert Secrets – obviously if you go to expertsecrets.com, we have a two-step order form. So it’s like, how do I replace that in OfferLab? Like it doesn’t work the same way, right?

So instead, what we did, we came up with a workaround. Let me show you how that works, okay? What we did here is we took the page that’s winning – I’m not sure which one is off top of my head – but we took it and we cloned it, and then we moved it to the very, very bottom of the funnel. So again, it’s something you guys can all do in any of your funnels as well. And so we made this page right here, and if I go there, it’s actually expertsecrets.com/offerlab, right?

So it’s a specific page that’s just for OfferLab. And instead of the two-step order form, I got rid of it. And what I did is I just basically – I have an image right here, an image down below, and then the button in the middle. And so that made it possible. So when I come back here to Expert Secrets, if I go to the sales page and I open the editor again, you know, so I was able to come and say, “Okay, I want to add that product right here. I want” – and I could just go add all the buttons through OfferLab.

So hopefully that makes sense. So that’s kind of the workaround we’ve done on two-step order forms is just cloning the page, moving it to the very bottom of your funnel, because no one’s ever going to see it other than just down there. And then from there, the way we made it look good, like I said, is you know, this is how we do the two-step order form traditionally. We did it here. We just replaced – image top, image bottom, and then the order button right there that takes to the OfferLab order form.

Your Action Plan: Get Everything Live NOW

So that’s how simple it is to get your offers inside OfferLab, okay?

Now again, the big launch is coming. The more offers you have in here, the more likely you are of people promoting your offer and finding your offer. And again, we have really cool campaigns where you’re going to be helping your affiliates come and actually grab your offer with their offers and plug them in. And there’s a lot of really cool stuff happening.

Key right now is to get as many offers into the marketplace as possible. I’ve been adding mine in there. Hopefully – and we’ve been seeing a lot of you guys adding yours as well. So the more the merrier. Hopefully it helps you guys see how simple and easy it is to actually get offers into OfferLab. It’s really fun. Now that I’m doing it, I’m like, this is actually really cool, especially since I already built them in different platforms. I just got to sync it, hook it all up, and then boom, push it live, and then we’re ready to rock and roll.

What’s Coming in Video 3…

So that’s the game plan, you guys. The next video I’m going to show you guys the reason why you should be promoting this hard, the reason why you should be bringing offers here, the reason why you should be promoting and getting affiliates on the platform and getting other offer creators on the platform, because there’s some really cool incentive plans to make sure that you get paid for every single person you introduce to OfferLab.

Thank you so much, and I’ll see you guys on the next video.

---

The Clock Is Ticking…

Russell spent TWO FULL DAYS importing his offers and learning the system. Now you can do it in minutes with his proven process. The September 3rd launch is approaching fast, and affiliates will be looking for offers to promote.

The more offers you have live = The more money you’ll make. It’s that simple.